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Multibank: Master
Multibank, a charity founded by former Prime Minister Gordon Brown to alleviate hardship, has announced the launch of a new campaign aimed at raising funds to expand its support for struggling families across the UK. Produced by Sky Creative and starring the renowned Doctor Who actor Peter Capaldi, this two-part campaign highlights Multibank's vital work, accompanied by original music from Emmy Award-winning composer Daniel Pemberton. The first segment showcases the Felix’s Multibank team alongside Peter, both delivering a powerful and engaging introduction to Multibank’s mission. The second part, titled Christmas Wishes unveils some startling realities of poverty. Through this segment, two sets of children are both asked the same question - 'What would you like for Christmas?'. With responses serving as a poignant reminder of how close poverty may be to us all, the campaign hopes to encourage viewers to support struggling families across the UK.
Director of Production Sophie Brookes Related |
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