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ADP: Machine Learning
ADP, a leading global technology company providing human capital management (HCM) solutions, is launching a new spot, “Machine Learning,” in the brand’s next iteration of ‘The Next Anything’ campaign. Created by AOR Arnold, the spot humorously depicts a future world where copiers and vending machines take on minds of their own. The :30 spot begins in a breakroom filled with employees watching a news segment with the headline, “Machines In The Workplace.” The spot goes on to depict comical, clever scenarios where everyday machines further participate in the world of work – from copiers participating in a creative brainstorm, to a vending machine receiving constructive feedback from a manager. The spot ends with the message: “Anything can change the world of work. ADP Assist is AI, informed by workplace data, and designed for the next anything.”
Executive Producer Patrick Carney Related |
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