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NotBurgers: NotCow
The NotBurgers, plant-based burgers that have all the flavour of meat and are created by AI, have already been tested and approved by experts. Therefore, NotCo and The Juju are taking this test much further: to the town of Hidalgo in Mexico, where countless cases of sightings and cow abductions have been reported. In order to make the local livestock safe, they decided to create the “NotCow”, a decoy cow filled with NotBurgers, the AI-created product that tastes like meat, with the aim of attracting aliens and, at the same time, trick them. The result? They abducted the decoy cow, thus freeing Hidalgo's cows from being victims of this flagellum. The new campaign of NotCo, the foodtech that seeks to revolutionise the food industry by manufacturing plant based products via its AI, is created by The Juju, the creative agency of the Untold_ ecosystem. Guided by the mindset of offering integrated solutions that transcend borders, this is their first campaign carried out under the “One Single Office” work model between Argentina and Mexico.
Managing Director María Belén D´Erasmo Related |
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