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VAB: Will Get You Further, 1
VAB, Belgian roadside assistance provider, has launched a fresh campaign showcasing its quick-response services, with four new short films produced by CZAR and AKQA and directed by Alex Orma. In these cinematic and humorous spots, potential crisis scenarios are resolved before they can turn into real problems. To highlight the extensive services VAB offers and revitalise the brand’s image, AKQA developed four films that each start with a captivating slow-motion close-up, hinting at disaster. But as the camera zooms out, viewers see that VAB has already been on the scene, transforming what first seemed like a crisis into a distant memory. Using the tagline, “VAB: Will Get You Further” the campaign captures VAB’s mission to prevent small issues from escalating into major problems.
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