UnitingSA Christmas Appeal: Save this Christmas

Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians. UnitingSA is pledging to ‘Save this Christmas’ for those who are struggling and might otherwise go without. UnitingSA’s annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season.

Our campaign leverages off the traditional retail ads leading up to Christmas, but with an unexpected twist. What you’re ‘saving’ is potentially a child or family from having nothing to look forward to on Christmas Day.