Hyundai Santa Fe: Hyundai SantaFe Surf Camp

In a competitive category we needed to launch the 2024 SANTA FE Hybrid on socials in a way that is distinct and communicates Hyundai’s innovative and premium brand. Connecting this with Laura Eveners' vision of inspiring the next generation we created Hyundai Santa Fe Surf Camp. We follow Laura as she changes gears from big waves to mini waves, teaching a group of young kids how to surf for the first time.