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FactSet: Not Just the Facts
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its 'Not Just the Facts' campaign. The campaign originally launched in April this year with impressive results. The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is unlike anything else in the financial services industry - both in its use of humour and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots - a combination of :30s, :15s, :06s and nine 'shorts' - across multiple channels including digital, streaming and CTV.
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