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Last Prisoner Project: Pardon People. Not Poultry
Thanksgiving is a cherished time for family traditions, including the president’s turkey pardon, which dates back to the Civil War. This Thanksgiving, Last Prisoner Project - a national, nonpartisan non-profit - and Sid Lee are launching a new campaign titled 'Pardon People. Not Poultry.,' which aims to highlight the thousands of Americans who sit in prison for unjust cannabis offenses. President Biden has an opportunity to fulfil the promise he ran on: to use his clemency power to release every last federal cannabis prisoner before the end of his term, yet many remain incarcerated. The idea is a simple, yet powerful call to action: prioritise pardoning Americans over a bird. The campaign video juxtaposes images of pardoned turkeys with individuals awaiting justice, directing viewers to peoplenotpoultry.com where they can advocate for real change with just a few clicks. On the website, people can scroll through the list of real Americans who are still imprisoned on cannabis charges to hear their stories and demand justice from the President. When a name is selected, a letter will be sent to president@whitehouse.gov calling for their pardon. The national campaign, now live on OLV, Web, and Social, marks Sid Lee’s first collaboration with Last Prisoner Project.
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