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Carnival Cruise Line: Holiday Brain

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Carnival Cruise Line has set sail the latest phase of their 100% Holiday campaign via Today the Brave, tapping into everyone's true holiday brain.While Aussie holidays are glorious, they often require compromise - whether it’s devoting every moment to keeping everyone happy, managing planning and logistics, or saving up for a costly experience. But when enjoying a Carnival cruise, it’s ‘100% Holiday’ from the moment you step onboard.Building on the 100% Holiday platform, insights reveal that when we experience a true holiday, our brains behave a bit differently. ‘Holiday brain’ immediately sets in, leaving no room for real-life concerns like ROI, the day of the week, housework, passwords, or what’s for dinner.
Credits Other credits

Brand: Carnival Cruise Line

Vice President: Kara Glamore

Senior Director, Sales & Marketing: Anton Loeb

Brand & Retail Marketing Manager: Nicole Bradbury

Marketing Content Specialist: Alison Steele



Post House: Vandal

Editor: Ben Jones

Sound: Vandal

DOP & Photographer: Alex Serafini

Casting: Danny Long Casting



Media Agency: Speed

Client Partner: Meredith Ansoul

Client Director: Emma Smallwood

National Head of Strategy: Rachel Teh

Client Planner: Peta Van Agten

Digital Director: Callum Coleman

Trading Manager: Meg Anderson

Performance Executive: Emily Sow

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