Hey Baby director Sune Sorensen and The Wonderful Agency brings us another lovely story to ring in the Holiday spirit with Teleflora, the world’s leading floral delivery service. Matty is hospitalized during the holiday season when a magical encounter with a snowman ensues. Meanwhile, there’s something rather unusual about this particular snowman. The campaign “Power of Wishes” empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets at Teleflora.com, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the activation. The production was shot in Vancouver, Canada, and includes local talent and crew.
