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MiXR / Heineken UK: Pub Alone
Stonegate Group, the UK’s largest pub company, and HEINEKEN UK, the nation’s leading brewer and cider maker, have joined forces to launch the 'Pub Alone' campaign for the festive season. The campaign was conceived and created by Pitch and delivered in partnership with Hungry Man Productions. At the heart of the campaign is Stonegate’s MiXR app, which connects people with nearby Stonegate venues and offers exclusive deals, seasonal rewards, and a free drink upon download. With over one million downloads, MiXR is designed to bring people together to enjoy shared experiences and create lasting memories - values that align perfectly with the campaign’s mission to foster connection and help people who feel lonely this Christmas. ‘Pub Alone’ aims to spark meaningful conversations on loneliness and encourage people to connect and build new relationships in safe, welcoming pub environments over the holiday period. To further support these efforts in venues, Stonegate Group will be donating £75,000 to HEINEKEN UK’s charity partner, Marmalade Trust, the UK’s leading loneliness charity.
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