The Ordinary: Slowvember, 1

As a brand based on integrity and scientific rigour, The Ordinary believes Black Friday sales can do more harm than good encouraging people to buy quickly vs. intentionally and often for no good reason with most sales being misdirects. The Ordinary and Uncommon Creative Studio follow their critically acclaimed outdoor series - which capitalised on minimal art direction and meticulously crafted copy - with new outdoor executions instead with a focus on the disingenuous 'deals' the industry can offer on Black Friday. In a category obsessed with faces, the first outdoor work from Uncommon focused on beautifully written words speaking to the brand’s philosophy of science over celebrity and marketing claims. The new 'Slowvember' campaign continues this copy-led approach - however, this time with a ‘Black Friday twist’ - encouraging consumers to shop with intention, consideration and time.