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ALLY Bank: Banksgiving

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To truly give thanks to our customers this year, Ally Bank, Member FDIC, brought back 'Banksgiving,' a celebration of the thanks we have for our customers, delivered by one of our most important assets – our customer care specialists. During a single day in early November, Ally customer care specialists turned the typical end-of-call survey into what might be the best call these customers have had by asking them about their financial challenges and then offering help to overcome them this holiday season. There were various requests, like help with paying for a family vacation, a son’s swim lessons, first and last month’s rent for a new apartment and Thanksgiving dinner.
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Chief Executive Officer Michael Rhodes

Chief Marketing Officer Andrea Brimmer

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