CeX: Black Friday Is a Load of Rubbish, 3

Just days ahead of this year’s Black Friday, a vibrant red rubbish lorry turned heads as it rolled through the streets of London, highlighting the mountains of tech waste created by the annual shopping frenzy. The eye-catching initiative comes after new national research, commissioned by the UK’s leading second-hand electronics buy and sell specialist CeX, revealed that Brits are set to spend over £3.5 billion on tech they don’t actually need during this year’s Black Friday sales, with the average shopper splurging a whopping £202.11 on electronics, with a total estimate of over £5 billion nationwide. The campaign was crafted and executed by the London PR agency, Here Be Dragons. The lorry was stacked high with discarded gadgets and carried a bold message “Black Friday is a load of rubbish.” It rolled through London’s busiest shopping areas, including Piccadilly Circus and Regent Street. Stopping outside major retailers, it called attention to the environmental impact of overconsumption during Black Friday and urged shoppers to think about shopping smarter.