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Amazon Music Unlimited: On the Go
Wieden+Kennedy Amsterdam and Amazon Music have launched a new brand campaign that redefines how we listen on the go. Launching just in time for holiday travel, it showcases how Amazon Music Unlimited's latest offering – one free Audible audiobook per month for subscribers in the US, UK and Canada – can turn a boring commute into an extraordinary adventure. The campaign’s 30-second hero film 'On The Go' turns an airport journey into a noir-style audio odyssey. “We set our campaign in an airport as the perfect backdrop to explore the diverse cross section of humanity that turns to music and audiobooks while waiting for flights”, says the creative team at W+K - Stuart Harkness, Chris Taylor and Paula Essig.
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