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Decathlon: Make Time For Sports
This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead – “Make Time for Sports” – by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year – but “add to cart” can have a dark side. In fact, 88% of Black Friday shoppers have previously overspent (TechReport, 2024). That overspending can induce financial and mental stress as well as negative feelings like anxiety and regret. Decathlon’s initiative aims to offset the harmful effects of Black Friday and provide shoppers with a healthy alternative. Since being established in 1976, Decathlon has prioritized fair prices all year round – and not just for flash sales like Black Friday.
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