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Ford: Live Curious
Ford Korea, in collaboration with VML, launched the new 2025 Ford Explorer under the campaign theme, “Live Curious.” We view curiosity a core driving force behind all exploration and a fundamental human truth for those who seek to explore. In this film, we celebrate and evoke curiosity on two levels: first, by showcasing the design, versatility and capability of the Ford Explorer and how it enables and empowers exploration; and second, through the narrative itself. The story unfolds in reverse sequence, beginning with the payoff and then subtly moving sequentially backward—with some hidden Easter eggs—until we reach the starting point of the journey/exploration… a sense of curiosity.
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