VAILO: Light of Speed

The VAILO Adelaide 500 is Australia's biggest motorsport event with 4 days of adrenaline charged racing. So when sports lighting company and naming rights sponsor VAILO needed an impactful on-site execution, a subtle rearrangement of words illuminated the company's mission. With a clever flip of the well-known phrase, 'speed of light' we revealed what VAILO is famous for – building 'the light of speed'.