CIB: CIB Mobile Banking App

"The campaign idea is based on the ease of using the CIB app, flexibility, and security, allowing users to conduct all banking transactions with large amounts without worrying about anything. The copies carry a comedic exaggeration in their execution, where the hero is asked to fulfill a request that seems illogical, such as delivering a large sum to a distant location or securing a large amount in a short time. He begins to imagine unreasonable solutions until he realizes that this request can be easily fulfilled using the CIB mobile banking app."