BCITO: Welcome to BCITO Country

BCITO is New Zealand’s top apprenticeship provider, with over 34 years of successfully providing on-the-job training across 16 building and construction trades.

To cement their leadership, and remind Kiwis they’re the destination to find a more rewarding career, BCITO have released an ode to Aotearoa reflecting the fact that they are building the people who build New Zealand - 55,000 of them and counting,

Bespoke billboards have put a twist on classic town welcome signs to highlight how many BCITO trained tradies are living in Kiwi communities big and small. While in video, we are reunited with Neil, the accountant and once sceptical father of an apprentice, as he travels the country making sure these signs are up to date.