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Integrated
San Francisco Bay Coffee: “One Small Sip For a Better Tomorrow” Campaign
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from NY to SF.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated campaign. The brand platform, entitled “One Small Sip For a Better Tomorrow”, illustrates how positive change starts with small steps, such as choosing San Francisco Bay Coffee. The campaign, anchored by a series of animated films, will run throughout paid and owned channels. The creative embraces playful, vibrant animation and highlights the brand’s certified commercially compostable OneCUP™ coffee pods. The imagery shows coffee lovers facing floods of plastic pods coming from their coffee mugs at home, the office, the road, and more. https://www.youtube.com/watch?v=1J4zux4ncvg https://www.youtube.com/watch?v=zHPtQvqzfc8 https://www.youtube.com/watch?v=CPl0_04aqyU Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood. The work follows San Francisco Bay Coffee appointing Cutwater the creative and media agency of record title, a first-ever milestone for the brand. The media strategy boasts a robust buy across video, social, digital display, audio, OOH, e-commerce, and search.
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