BLK Dating App: #ItsGivingSZN, 4

BLK, the No. 1 dating and social app for Black singles, is teaming up with Planet Aid, a nonprofit organization dedicated to sustainable clothing reuse, to launch #ItsGivingSZN, a playful yet meaningful campaign that transforms post-breakup blues into opportunities for giving back. Hoodies, often treasured tokens of love during relationships and lingering reminders after breakups, are at the heart of this initiative—encouraging singles to donate these emotional keepsakes to support sustainability and global communities in need. With December 11—famously known as “National Breakup Day”—just around the corner, BLK and Planet Aid are inviting singles to donate their ex’s hoodies (and other clothing items) to support global communities in need while making space for fresh starts. Whether through in-person drop-offs at branded bins or via BLK’s new online donation portal, #ItsGivingSZN makes it easier than ever to turn heartbreak into a force for good.