Fussy Natural Deodorant: Smelling Is Believing

From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like - but have you ever wondered what he smells like? And would you like to smell like him too? To launch its limited-edition Santa-inspired scent, Lost Claus, natural deodorant brand Fussy brings a saucy twist to the season of goodwill with a quirky new campaign - proving that when it comes to St Nick, smelling really is believing. Created by independent creative agency 10 Days, the launch campaign is led by a film that reimagines the spirit of Christmas in a never-before-told festive fable - offering an X-rated explanation as to why a young boy’s parents smell exactly like Santa Claus. Directed by 10 Days Chief Creative Officer Jolyon White, the film opens on a cosy family living room on Christmas morning, as a little boy excitedly surveys the pile of presents left by Father Christmas. However, his excitement soon turns to suspicion over an unusually festive smell emanating from his dad - who he then accuses of dressing up as Santa Claus. Hastily kicking a trademark red hat under the sofa, his parents scramble to hide the evidence and preserve the seasonal magic, before an unexpected twist reveals the real reason for that lingering Santa-esque scent… Earlier that morning, mum and dad found themselves on St Nick’s naughty list with a three-in-the-bed scenario that’s given everyone a definite Yuletide glow. However, as the film reminds us, there’s an easier way to get that trademark smell: Fussy’s new Lost Claus deodorant scent.