Vodafone has today launched its new Christmas advertising campaign, celebrating 40 years of Christmas on The Nation’s Network. The campaign showcases the connections that bring family and friends together during the festive season and draws on Vodafone’s heritage and innovation as the first mobile phone company in the UK, highlighting its role as the brand connecting the people of this nation to the things they love. The nostalgic Christmas campaign looks back at the last four decades and highlights that while technology has changed - from brick phones to smartphones - the joy of connecting with friends and family during the festive season remains the same. Created by Vodafone and Leo Burnett, the film moves chronologically through the decades and highlights some of the festive seasons most emotive and relatable moments. From the very first mobile phones of the 80s and text speak in the 90s to the emergence of flip phones and teaching older family members how to use video calls for the first time, the ad brings to life the power of connection at Christmas.
