Outdoor ad: Flossie.com: Monthly Cycle adshel

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Top 6: October 15th 2008

To show how new website Flossie.com truly understands women, TBWAWhybin Auckland built special adshels that went through a monthly cycle. Yep, they created ad space that went through PMS. Starting with tampons, the adshels were filled daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the objects reflected a woman’s ever-changing moods. Any passing female could help herself to the free Flossie-branded items.