Web Film
Chevrolet: The Sanctuary
This holiday season, Chevrolet reminds us that no one can get where we want to go without the support of another. Especially from those we cherished most. The Christmas campaign was developed by Anomaly. The ad highlights a special relationship between a grandfather, father, and son and underscores the pressure that often accompanies choosing a career path. The ad also touches on people who build things, families, and communities. This is a timely topic for young people entering the workforce today. This is the fourth instalment in what has become a tradition for the brand: creating ads that focus on themes of love and loss, community, connection, caring for one another, and, of course, the vehicles that bring us together. Chevrolet calls these campaigns its Holiday Card to America for a reason, because they focus on central topics that so many across the country can relate to. And that ultimately is what Chevrolet is about, it's an iconic brand that is part of American culture.
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