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Kit Kat Chunky Cookies & Cream: Chungastruck GAME
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JWT Sydney and RMG has created Australia's biggest internet-based social-media advertising campaign to promote Nestle's new Kit Kat Chunky product, targeting teenage boys.The campaign features a central character: Hans Fagerlund, played by comedian Jordan Raskopoulos.Hans is a Chunga Champion – Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.
The campaign, which includes a multi-player online game, tv and online videos and mockumentaries (mock documentaries) featuring Fagerlund, interactive banner ads, a website (Chungacham pionship.com.au) and a mobile component, aims to tap into the propensity of teenage boys to play and share games online.
Director: Jesse McElroy (JWT) Related |
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