Mitre 10 Australia: The best black friday deals come out of the blue - Order in the court

In Australia, Mitre 10 are known for a few things, DIY and their iconic shade of blue. So with Black Friday being one of the most anticipated sale periods of the year, Mitre 10 wanted to stand out in the sea of sameness when they advertise their biggest and best deals. The solution? We have to hit people when they’re not expecting it... we have to hit them with a deal… out of the blue.