BMW: Gamma Elettrica

BMW ushers in a new era for electric mobility with a campaign featuring Pierfrancesco Favino as the voice and face of change. A project born from the creative vision of Monks Milan, capable of intertwining emotion, technology, and sustainability in a storytelling that speaks directly to people. The underlying idea of the campaign is as simple as it is powerful: to highlight Pierfrancesco not only as a talented actor but as an interpreter capable of going beyond the script, of living the roles he plays with an authenticity that becomes an extension of his own essence. It's not just about acting, but about a deep ability to connect with what he portrays, bringing something true and unique to the screen.