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World: Unwrapped

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World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign 'Unwrapped' humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world.
Credits Other credits

Strategic Planner Gillian Orth

Managing Director Christina Antes

Client Lead Fabian Doerr

Account Manager Mariana Solis Haro

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