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Transport For London: TfL London Overground Naming, 2.jpg)
Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which brings awareness to the six newly-named London Overground lines, each of which aims to celebrate London’s diverse history and culture. This campaign builds on the announcement of the six new line names earlier this year. The changes were made to make the network easier to navigate. Each line was given a new distinct name and colour, developed through engagement with TfL customers, stakeholders, historians, industry experts, staff and local communities, using the opportunity as a chance to celebrate the city’s diversity. The six new lines are named: The Liberty line, The Lioness line, The Mildmay line, The Suffragette line, The Weaver line and The Windrush line. The campaign aims to engage and inspire Londoners across the network while creating a clearer and more intuitive experience for travellers navigating the Overground. The striking designs use vibrant colours to showcase each line’s identity, acting as both practical aids for customers and artistic celebrations of the stories behind the names. In addition to the visual elements, TfL has released a series of 'Mind the Gap' podcasts, which delve into the historical and cultural significance of each line’s name. These podcasts have become some of TfL’s most popular to date, highlighting the genuine interest Londoners have in their city’s heritage.
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