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Radio
ANZ: ANZ: Fraud Reflection, Black Friday Radio
Whilst full of enticing deals, the festive shopping period is also a prime target for fraudsters, with a spike in online credit card fraud.
As millions of Kiwis prepared to take advantage of sales events such as Black Friday and Cyber Monday, ANZ’s innovative Dynamic Security Code offers a crucial line of defence against this rising online fraud. To help Kiwis stay vigilant, our campaign highlights the shared excitement of Black Friday, Cyber Monday and Boxing Day for both shoppers and fraudsters. Brought to life through radio and print, it illustrates how both sides mirror each other's anticipation for the sales, and highlights how with ANZ’s Dynamic Security Code, the fraudster Black Friday party is over.
Sound: Franklin Road Related |
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