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Web Film
PSA: Breaking Depression: Out of the Maze
Developed by Edelman and produced by CZAR São Paulo, the campaign, ‘Breaking Depression: Out of the Maze’, was co-directed by Pedro Giomi (represented by CZAR Amsterdam and CZAR São Paulo) and Leo Cosme (represented by CZAR São Paulo). The campaign film visually illustrates the often-overwhelming experience of navigating severe depression, comparing it to exploring a maze where those impacted, as well as their carers, may feel trapped with no clear path forward. Through this metaphor, Janssen Cilag International NV, a Johnson & Johnson company, aims to raise awareness of the complexities of severe depression and highlight the perseverance needed by those living with the condition as well as their caregivers – who most often play an instrumental role in providing support – as they work together to navigate their way "out of the maze" and towards a path to recovery.
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