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We launched an epic collaboration between Netflix and McDonald’s with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the show’s iconic scene – only this time the greatest challenge is the Golden Arches M.
This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (전영수) – the official Game Instructor from the Squid Game series.
Credits
Other credits
McDonald’s Australia:
Chief Customer Officer – Chris Brown
Marketing Director – Amanda Nakad
Head of Brand & Menu – Nichole Tsiros
Brand Manager – Samantha Lau
Digital Experience Manager – Luke Elzerman
Netflix: (in partnership with Gemba)
Head of Partnerships – Harvey Brant
Partner Marketing Creative – Eunbee Kyung
Akcelo:
Account Management – Max Bennett, Gabriel Montalban, April Tunstall & Brody Blinkhorn
Production – Stephanie Ceccaldi, Dan Burns & Dave Bourke
Design – Paul Critchley, Dan Martin, Cath Roberts, Justin Bellchambers & Richard Spencer
Motion – Benny O’Shea, Mike Ashburner, Jamie Muscat & Denys Michele
Digital Experience – Mark Berry, Helen Turner, Jason Woods, Alwyna George, Kim Tang & Minho Baek
Event Production – Lea Nguyen & Ben Turner
Production:
Director – Alex Roberts, FINCH
Producer – Bryce Lintern, FINCH
DOP – Ross Giardina
Post Production – Heckler
Sound Design – Squeak E. Clean
Photography – Mat Baker, Louis&Co
Social – Reel Focus Films
OMD:
Emily Bosler – Managing Partner, McDonald’s
Zoe May – Head of Strategy - Macca’s
Hattie Dinger – Partnerships Director
Taylor Hilditch – Account Director
Soraya Ghaidan – Account Manager
Paige Ye – Diverse Senior Account Manager
PR – Mango Communications
Ashleigh Vallance – Senior Account Director
Ian Lizardo – Senior Account Manager
Gunjan Kaur – Account Manager
