Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isn’t too fast and is easy to control—a misconception that often leads to accidents.
