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Volkswagen Golf GTI: Black Carbon
The Golf GTI has always been a model that has invited its fans to enjoy the adrenaline. A car that embodies that attitude that helps you to make the most of it and break away from the established. Historically, these announcements have been a reflection of him and these navigations cannot be excluded. Therefore, under the guidance of the creative agency DDB, Volkswagen has launched the Golf GTI, in a new colour: Black Carbon. During the shipping period the brand will have a lead by changing the black colour of the bodywork of the GTI models to 'Black Carbon' so that those who configure or build an order for a GTI model will be able to enjoy a vehicle with the 'black carbon' finish, raising the maritime tradition of 'receive carbon' at a completely new level: anyone who loves motoring would want to find the carbon below. With this campaign, the German brand seeks to reinforce the personality of the Golf GTI and celebrate the spirit of its drivers, with a provocative tone and placing the focus on a message that will have many people wanting carbon at these fiestas.
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