TV ad: PSA: My Gut Friend

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GUT, in co-production with the audio-visual production company Primo and the animation studio Can Can Club, announce the upcoming launch of their animated short film “My Gut Friend”, based on an original idea by the agency's ECDs, José Mario Muñoz and Rodrigo del Oso. “My Gut Friend" is GUT’s first original content production initiative. This was the winning idea of their Unbranded Content Contest, an internal initiative that invites people to submit ideas unrelated to any brand. The winning idea is then produced by the agency. In this edition, the memorable fictional story created by Josema y Oso was selected from more than 35 ideas and it initially was released as a children's book and then in an audio-visual work.