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VOXI: Phoney Case
Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce ‘Phoney Cases’, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. The campaign is the latest instalment of VOXI Mobile’s 'The Fun Never Ends' brand platform, launched in June 2023. Created by AMV BBDO, 'Phoney Cases' was inspired by social listening, which revealed that Christmas can leave young adults desperate for an escape from family related activities when returning back home for the festive period. VOXI Mobile’s answer is simple: stay connected and make the most of the holiday downtime with a ‘Phoney Case’ and one of its Unlimited Social Media plans. These clever decoys allow you to covertly scroll while dodging the family quiz or that obligatory karaoke session. First in the range is the 'Baby' case, designed to make it look like you're holding a baby, but helping you scroll unnoticed, because no one would interrupt you when you're ‘taking care of one’. Other case designs include the 'Plaster Cast' case, ideal for pretending you're injured to get out of festivities and the 'Revision Book' case - perfect for pretending to study while checking your feed instead.
Strategist David Edwards Related |
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