Print ad: Mazda: ´The Best Gift

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THE BEST GIFT
During Christmas and New Year's in Puerto Rico, traffic accidents increase due to heavier traffic, celebrations, and alcohol consumption. Despite efforts in 2024, fatal accidents remain a constant challenge.

At Mazda Puerto Rico, we believe that not all gifts are welcome this season, but responsibility—for yourself and other drivers—will always be the best gift.

This Christmas, we turned art into a powerful message, drawing a parallel between wrapping paper and a crashed car to encourage Puerto Ricans to reflect on the importance of driving responsibly.

Category Automotive
Client Bella Group
Agency WILD Fi
Production WILD Fi
Country Puerto Rico
Uploaded 25 December, 2024

Credits

Executive Creative Director
Germán Ferrés
Creative Director
Yamil Sahid
Senior Copywriter
Martín Tenaglia
Art Director
Renzo Saxlund
Copywriter
Massiel Vargas
Account Director
Cristina Palmer
Designer
Manuel Curi
Strategy Director
Enzo Mansilla
Strategy Director
Micaela Pfeffer
Group Executive Creative Director
Juan Pablo Álvarez
Client Partner
María del Mar Viera
Client Partner
Florencia Tiraboschi
Senior Strategist
Marcos Mateo

Other credits

Chief Creative Officer Latam: Juan Pablo Álvarez

Executive Creative Director: Germán Ferrés

Creative Art Director: Yamil Sahid

Sr. Creative Copywriter: Martín Tenaglia

Creative Copywriter: Massiel Vargas, Rebeca Alicea

Sr. Art Director: Renzo Saxlund

Creative Designer: Manuel Curi

Managing Director: Rossy Masses

Client Partner Director: Cristina Palmer

Client Partner: María del Mar Viera, Florencia Tiraboschi

Strategy Director LATAM: Enzo Mansilla

Strategy Director PR/UY: Micaela Pfeffer

Sr. Strategist PR/UY: Marcos Mateo

Sr. Business Intelligence Director: Lil Larroque

Data Analyst: Camila Arbiza

Sr. Social Manager: Paula García

Sr. Media Director: Alejandra Milone

Sr. Campaign Manager: Braian Jobse.

Sr. Media Planner: Celeste Santillan.

Media Planner: Mateo Rodríguez

Client: Bella Group

Brand Manager: Liza Umpierre

Mazda: ´The Best Gift - 1

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