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Interactive
Burger King: The King of the After
To promote responsible driving in Ecuador, Burger King and the agency BBA launched an innovative campaign at AutoKing. Addressing the high rate of alcohol-related traffic accidents, they offered exclusive discounts to drivers who, after a night out, passed a breathalyzer test and proved they were sober.
This initiative not only rewarded responsibility but also promoted road safety by reducing risks on the streets. A powerful promotional video, featuring meticulous cinematography and emotional messaging, reinforced the campaign’s message and inspired safe decision-making behind the wheel.
Creative General Director: Bryan Recalde Related |
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