Embed Video
To promote responsible driving in Ecuador, Burger King and the agency BBA launched an innovative campaign at AutoKing. Addressing the high rate of alcohol-related traffic accidents,
… read morethey offered exclusive discounts to drivers who, after a night out, passed a breathalyzer test and proved they were sober.
This initiative not only rewarded responsibility but also promoted road safety by reducing risks on the streets. A powerful promotional video, featuring meticulous cinematography and emotional messaging, reinforced the campaign’s message and inspired safe decision-making behind the wheel.
read less...Creative General Director: Bryan Recalde
Executive Direction: Francisca Frisch
Director of Photography (DOP) : Álex Jácome
Creative Director: Luis Barrera
Creative team: Raúl Estrella
Creative team: Abel Ramírez
Creative team: Paula Rivadeneira
Creative team: Carlos Rivas
Production: Alex Jácome, Raúl Estrella, Gisselle Macías
Direction: Alex Jácome, Raúl Estrella, Gisselle Macías
Editing: Alex Jácome, Alejandra Jarrín
Account Executive: Romina Zambrano
Actor: Sebastián Estrella
Actress: Camila Cobo
Actor: David Moreno
Actress: Nicole Jácome
Actress: Andrea Mora
BK Marketing Director: María José Morales
BK Marketing Coordinator: Luisa Luque
