Fundacion Ser: The denouncing perfume.

We created a creative digital media strategy where we created the first ad for a perfume that exists only to remind victims of abuse to report abuse. Making the predators feel excluded from the message as their unconscious only feel that they are victims of abuse and that they are just another cosmetic advertisement on the networks. A clever innovation by Funcacion Ser to capture the attention of its target by encouraging them to denounce.