YDM Thailand has created a new campaign for Knorr Congee, titled “Reels It With Knorr Congee,” that takes over Thailand’s Meta Reels moments and redefines how Thais enjoy this … read morebeloved dish. By transforming Knorr Congee from a breakfast staple into an all-day companion, the campaign brings flavorful fun to every scrolling session. You know the feeling: scrolling through endless Meta Reels, savoring the fun of short, snackable clips. Now, Knorr Congee makes that experience even better. With a creative use of Reels’ looping format, the ads cleverly “hijack” the moment by reversing your scrolling back to the beginning and delivering a playful call to action: “It’s tastier to start your Reels with Knorr.” YDM Thailand taps into the universal habit of scrolling while eating, seamlessly integrating Knorr Congee into everyday Thai lifestyles. Whether it’s a quick lunch, an afternoon snack, or a midnight indulgence, Knorr Congee proves it’s always the right choice. The campaign hooks viewers with playful visuals that show how effortlessly this comforting dish fits into their scrolling moments, making it impossible to ignore.
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