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Jeep: JOMO
Jeep Argentina and creative agency Togetherwith have launched a new brand platform centered on "JOMO" (Joy of Missing Out), positioning the automotive brand as an enabler of authentic experiences away from digital distractions. The concept flips the familiar "FOMO" (Fear of Missing Out) on its head, encouraging consumers to embrace disconnection and find joy in meaningful moments, particularly in nature. This platform aligns with Jeep's global "There's Only One" strategy, reinforcing the brand's association with freedom and outdoor adventure.
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