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Web Film

Roddonjai: Roddonjai: John Wick

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'John Wick Be-Like' Unleashed in Roddonjai’s Latest Campaign via VML Group Thailand

In a world where selling a used-car on social media feels like walking into a battlefield,
Roddonjai—Thailand’s trusted used-car platform—has partnered with VML Group Thailand to flip the script with their latest campaign, “Don’t Let Anyone Devalue Your Car.”

Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twist
on the everyday frustrations of selling a used-car in today’s chaotic digital landscape.

More than just entertaining, the campaign delivers a clear message: Roddonjai offers car sellers a professional, drama-free experience.
With international-standard inspections and a seamless platform, sellers can achieve fair prices without the hassle, noise, or devaluation of social media.

Credits Other credits

Chief Executive Officer : Parattajariya Jalayanateja

Business Director : Sirina Shinkhem

Account Manager : Phattrakorn Phatthanachan

Associate Strategy Director : Morakotchanok Chutikuntanakit

Global CCO : Debbi Vandeven

Deputy Global CCO: Rafael Pitanguy

APAC CCO: Paul Nagy

Production Company: Salmon House

Creative Director : Vichai Matakul

Creative : Supatcha Skultechatana, Chayakorn Charoensuk

Assistant Director : Pattarin Chaopanich

Producer : Paweenwat Tangpimai

PM : Rungruedee Jedsadaphanukun

Client Service : Sasit Sawangsri

Cinematographer : Pake TanapolEditor : Beam Wong

Colorist : Udomsak Thong-in

VTR : Krongyote Glinfuang

Sound Mixer : Sound Space Studio Co.,Ltd.

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