Income eDrivo Car Insurance: Between Two Chargers

Income Insurance has launched a humorous new campaign, created by BBH Singapore, to tell EV drivers about the USPs of the new eDrivo Car Insurance and show how regular car insurance just does not deliver the same coverage. Although EV adoption has surged in Singapore over the past few years, many EV owners still rely on regular car insurance, not realising that there is a gap in terms of what it covers, and what their specific needs are as an EV driver. Simply put, why would a car running on electricity vs. petrol have the same insurance coverage? Income Insurance teamed up with two well-known Singaporean comedians, Eugene Soh and Fadzri Rashid (formerly known as Fakkah Fuzz, who has two Netflix specials), to explain in an entertaining way why eDrivo Car Insurance is tailored to the unique needs of electric vehicles. In the commercial, we see two EV drivers sitting in a sprawling field, charging their cars in the middle of nowhere. The eDrivo-insured friend, played by Eugene, playfully teases the other, played by Fadzri Rashid, about his regular car insurance— and the punchline? His uninsured EV battery.