Choice Hotels: Check In More

Choice Hotels International, Inc., one of the world’s largest hotel companies, has unveiled its new global marketing campaign, inviting travellers to “Check Into More” across its 22 diverse hotel brands. Developed around the insight that 95% of U.S. travellers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home. The campaign, developed in collaboration with beloved actor and writer Keegan-Michael Key, creative agency 72andSunny New York, and Choice Hotels, features six 30 and 15 second spots that will run across TV and digital channels through the end of 2025. The campaign stars Key as the charismatic “Vacation Maximization-er,” delivering humour and relatability while guiding travellers in how to make the most of their trips with Choice Hotels.