Home Instead: Daughter

For many families, the moment they realise a loved one needs senior care can feel like stepping into the unknown - It’s a time when hope can feel distant, and decisions feel overwhelming. But what if in-home care became the beginning of A Better What’s Next? Home Instead, a global leader of in-home care for aging adults, is launching its newest campaign, 'A Better What’s Next,' developed in partnership with FCB Chicago. The campaign isn’t just an advertisement; it’s an invitation for families to reimagine what care can offer: hope, dignity, independence for aging adults, and peace of mind for their families.