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Dove Men+Care: Everywhere, Everywhere Care
The modern man knows that the courage to put his best foot forward is rooted in his personal care routine. But they have a blind spot: little do men know that only 1% of odour-causing sweat comes from their underarms, which means without whole body deodorant in their routine, almost everywhere is exposed and vulnerable to smell. By the time they realise something is smelling off, they could be anywhere. To launch the brand’s two new Whole Body Deo scents - Marine + Blue Cypress and Fig + Suede - Dove Men+Care tapped former NFLer Marshawn Lynch to launch Everywhere, Everywhere Care. It’s care for everywhere on a man’s body, everywhere he goes, with a product that puts care into each and every one of its ingredients. The brand tapped Marshawn because much like the nature of the Whole Body Deo, he’s everywhere - in culture, in our social feeds, our favourite movies and TV shows, and back in the day, everywhere on the field. He perfectly embodies the idea of the progressive, modern man in need of care that goes everywhere, everywhere.
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