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Vitality: Life's Pretty Good
Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. Building on the success of its ‘Move Forward with Vitality’ platform, the new campaign, Life’s Pretty Good’ sets Vitality apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life. At the heart of the campaign is a 30” film featuring Stanley, the charismatic dachshund who has been the face of Vitality’s advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed by Jim Gilchrist. It begins with Stanley in a bright pink Cadillac convertible cruising along a beach promenade. Stanley bops along to a classic tune, aiming to represent the joy of an active and fulfilling life. As the camera pans, the British public can be seen engaging in activities like running and cycling, underscoring Vitality’s message: that Vitality helps its members get active, which in turn, helps them live longer. Put simply: get more active, get more life.
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