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Carlsberg: Christmas-Easter Beer, 2.jpg)
In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer – with double labels. The campaign has been developed in collaboration with BBDO Nordics. To highlight this, Eriksberg has launched a “Christmas-Easter Beer” featuring two labels – one for Christmas and one for Easter. Anyone with leftover bottles after Christmas can begin to anticipate Easter by peeling off the Christmas beer label to reveal the Easter beer label hidden underneath.
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